HEC MBA Blog: Diary of a HEC MBA 2011 student

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Posted by pam at 21 October , 2009

Those who read my article about school selection know I did an MBA because I wanted to move toward Luxury.
As I spent my summer holidays knowing I was accepted at the HEC MBA, I read a new book called Luxe Oblige (in English: The Luxury Strategy), written by two HEC MBA professors.

This week I discovered these two videos online (in French).

JN Kapferer & V Bastien (Luxe Oblige) dans Darketing - ep1

JN Kapferer & V Bastien (Luxe Oblige) dans Darketing - ep2

It’s quite funny to see one of our teachers in a video :)
Now I need to go back to my Marketing case for tomorrow…

Cet article en Français

The post "The Luxury Strategy" is now here.

Posted in: Just me

3 Responses to “The Luxury Strategy”

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  1. Arvind says:


    i like your blog and please continue the good work
    of blogging your experiences at HEC. I got admission to
    the HEC MBA Sep 2010 entry with a 13K HEC excellence scholarship.
    I am very excited about joining HEC!! Will start learning French now.
    Will keep visiting your blog every now and then to see what you are doing at HEC.


  2. pam says:

    Hi Arvind,

    Thanks a lot for the cheering!
    I didn’t have much time recently (too much to do…) but it’s good to see that people are enjoying it!


  3. Milford says:

    I am not going to be original this time, so all I am going to say that your blog rocks, sad that I don’t have suck a writing skills