HEC MBA Blog: Diary of a HEC MBA 2011 student


The blog has moved to a new address! Go to       Frog to Dragon: HEC-Tsinghua MBA Blog                                                 This blog in English Ce blog en Français  

Posted by pam at 21 October , 2009

Those who read my article about school selection know I did an MBA because I wanted to move toward Luxury.
As I spent my summer holidays knowing I was accepted at the HEC MBA, I read a new book called Luxe Oblige (in English: The Luxury Strategy), written by two HEC MBA professors.

This week I discovered these two videos online (in French).

JN Kapferer & V Bastien (Luxe Oblige) dans Darketing - ep1

JN Kapferer & V Bastien (Luxe Oblige) dans Darketing - ep2

It’s quite funny to see one of our teachers in a video :)
Now I need to go back to my Marketing case for tomorrow…

Cet article en Français

The post "The Luxury Strategy" is now here.

Tags:
Posted in: Just me

3 Responses to “The Luxury Strategy”

comment rss - Trackback

  1. Arvind says:

    Hi,

    i like your blog and please continue the good work
    of blogging your experiences at HEC. I got admission to
    the HEC MBA Sep 2010 entry with a 13K HEC excellence scholarship.
    I am very excited about joining HEC!! Will start learning French now.
    Will keep visiting your blog every now and then to see what you are doing at HEC.

    Cheers,
    Arvind

  2. pam says:

    Hi Arvind,

    Thanks a lot for the cheering!
    I didn’t have much time recently (too much to do…) but it’s good to see that people are enjoying it!

    Cheers,
    Pam

  3. Milford says:

    I am not going to be original this time, so all I am going to say that your blog rocks, sad that I don’t have suck a writing skills